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Episode 26

Adrian Sim of East Asia Beverages - How to Dominate the Beer Market, ”Four Hours to Chicken Rice

BOD Guest Images - Sim
Adrian Sim
Founder and CEO

Adrian is an entrepreneur with a long history in stock broking, property and over the last many years of experience, in beer, having represented many international brands in Singapore. He has seen a monopolistic beer market become one in which brands are able to compete on their own merits. Adrian is now turning his attention to brand acquisition and development through East Asia Beverages.

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Welcome to Business Over Drinks, one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

This episode we speak to Adrian Sim of East Asia Beverages. 

Adrian is an entrepreneur with a long history in stock broking, property and over the last many years of experience, in beer, having represented many international brands in Singapore. He has seen a monopolistic beer market become one in which brands are able to compete on their own merits. Adrian is now turning his attention to brand acquisition and development through East Asia Beverages. He is totally sold by Crossroad’s brand positioning and quality.


WE CHAT ABOUT:

  • Crossroads Beer
  • Aussie Beer
  • Beer terminology, such as what on earth ‘full flavoured’ and ‘sessionable’ beer means
  • How he started the company Six Drunk Men (now 6DM)
  • Starting a business with nothing
  • Orchard Towers
  • How Grab came into the Singapore market
  • What’s missing in the beer market
  • Adrian’s liquor portfolio
  • Surviving during the pandemic in Singapore
  • Did the alcohol industry actually prosper during the pandemic?

Drinks

(reminder: drink responsibly)

David’s Drink

Terng’s Drink

Adrian’s Drink

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