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Episode 51

Edmund Shern from 99 Misfits is not a metaverse expert, but he knows more than us.

Business over Drinks interviewee profile - Edmund Shern
Edmund Shern
Metaverse Exec Producer

Edmund is a 25-year veteran in entertainment and marketing working in Singapore, Hollywood, Tokyo and China.

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Welcome to Business Over Drinks, one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

This entrepreneur podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

WE SPEAK TO: Edmund Shern

Edmund is a 25-year veteran in entertainment and marketing working in Singapore, Hollywood, Tokyo and China. He started in MTV as the studio director and then went on to lead teams in OgilvyInteractive and in comics, games, anime and film. He co-authored a fantasy book with famed Final Fantasy artist, Yoshitaka Amano. He has worked and consulted for many of the major entertainment brands in licensing and transmedia strategy while serving as advisor/co-owner to micro-influencer marketing startup X10 Media. With the advent of Web3, he now has a new startup to produce music-based events and experiences in various metaverses while also developing their own music metaverse for music fans and artists. 



  • Insight into the metaverse 
  • Explanation of Web3 
  • Existence of the p*rn metaverse?
  • Inappropriate Roblox encounter 
  • The future of metaverse 15:25 
  • Experience economy
  • as a taste of the metaverse
  • Surrogates with Bruce Wills 
  • Building an online community with metaverse
  • Producing musical projects on Roblox and Fortnight
  • BOD on Second Life?!?
  • More on 99 misfits 






(reminder: drink responsibly)

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