Episode 23
Joel Hauer – CEO, Liquor Loot. Whisky Tips 101, Succeeding in a Competitive Market, Building a Subscription-Based Business
Joel Hauer
Joel is the founder and CEO of Liquor Loot. Launched in 2016, Liquor Loot is the home of alcohol subscription services, Whisky Loot & Gin Loot, delivering three premium and hand-selected whisky and gin tasters from around the world each month.
This episode we talk to Joel Hauer, the Founder and CEO of Liquor Loot.
Launched in 2016, Liquor Loot is the home of alcohol subscription services, Whisky Loot & Gin Loot, delivering three premium and hand-selected whisky and gin tasters from around the world each month. Designed to take monthly subscribers on a journey from novice to connoisseur, Liquor Loot helps Aussies find their favourite spirit in a fun and safe environment.
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WE CHAT ABOUT:
- Whisky 101 – where do you start?
- Building a successful subscription-based alcohol business with no experience in the industry
- Whisky Loot and Gin Loot
- How Joel transitioned from running a digital marketing agency to Liquor Loot
- Benefits and pitfalls of a subscription-based model
- Running multiple businesses, or focusing on one?
- Being the sole founder of a company
- The art of being able to describe the flavour of a drink
- Joel’s LinkedIn
Drinks
(reminder: drink responsibly)
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Offers
The great folks at Whiskey Loot are offering our listeners great pricing on their whiskey subscriptions. Click here for more information. (You can also listen to this episode as to why this subscription is so great).
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