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Episode 47

Business Growth - How to Scale Business, Hire Staff and More - Joel Hauer Liquor Loot

Business over Drinks Joel Hauer
Joel Hauer

CEO and Founder of Liquor Loot, a leading alcohol subscription brand

In this episode we talk to Joel Hauer, the Founder and CEO of Liquor Loot

Launched in 2016, Liquor Loot is the home of alcohol subscription services, Whisky Loot & Gin Loot, delivering three premium and hand-selected whisky and gin tasters from around the world each month. Designed to take monthly subscribers on a journey from novice to connoisseur, Liquor Loot helps Aussies find their favourite spirit in a fun and safe environment. 

After leaving the advertising world to create his own digital agency, Joel helped navigate the digital world for businesses of all shapes and sizes. This background in digital marketing and a passion for whisky and gin made the perfect match for building Liquor Loot.

Joel’s goal is for Liquor Loot to gently guide subscribers on a tasting journey through the beautiful and varied world of whisky and gin in the comfort of their own homes every month. His ambition is to make everyone as passionate about whisky and gin as he is. It’s a big ask. But he is confident that Liquor Loot can help you love whiskey and gin every bit as much as him.

We hope you enjoy our podcast! To help us grow, please do subscribe to our podcast and follow us on YouTube, Instagram, Facebook and/or LinkedIn. It’s the best way we can keep bringing in quality guests.

Welcome to Business Over Drinks, one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

The podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about them.



  • Update on the status of the business and Joel’s life since over 10 months ago
  • Boosting growth during the gifting seasons
  • Building a team: Hiring and Team Retainment tips and advice – The importance of management structure and CEO identity
  • Running a high-growth company while raising a child
  • Liquor Loot’s Gandel Investment and thoughts and advice for those looking to raise funds
  • Joel’s biggest successes and failures
  • Trends in the liquor industry: what should people keep an eye on?
  • Cannabis-infused alcohols
  • Are non-alcoholic beverages worth paying the same price as their alcoholic counterparts?
  • Improvements for the industry: Joel’s advice to distilleries and breweries
  • Building a brand from scratch all over again: What Joel would do differently in the past
  • Life lessons for others to take notes on
  • Joel’s favourite whiskeys
  • Most popular whiskeys in the market
  • Joel’s favourite Asian whiskey – Kavalan 
  • Joel quote: “No one is a born great interviewer”
  • Tips on the job interview process


If you’d like to find out more about Liquor Loot, visit either or


  • Liquor Loot houses alcohol subscription services, Whisky Loot & Gin Loot, delivering three premium and hand-selected whisky and gin tasters from around the world each month. Click here for a special deal on Liquor Loot. Remember: drink responsibly! 
  • Listeners of Business Over Drinks can get 10% of David’s latest book, Everyday A**holes, using the promo code BOD at checkout. Get a copy at
  • Listeners get a free 30-minute consultation with Terng’s company, SYNC PR. Just mention this podcast when contacting them at
  • Use this link to sign up to Buzzsprout and we all get a $20 Amazon gift card when you upgrade. 


  • WEB:
  • PODCASTS: Search ‘Business Over Drinks’ on Spotify or Apple Podcasts


(reminder: drink responsibly)

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