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Episode 40

The Power of Asking For What You Want and What It’s Like to Work in China: Nicolas Chan, Head of Digital, APAC, The Hoffman Agency

Nicolas Chan Hoffman Business over Drinks
Nicolas Chan
Head of Digital, APAC

Nic is the Head of Digital, APAC, The Hoffman Agency

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Welcome to Business Over Drinks, one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

This entrepreneur podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

WE SPEAK TO: Nicolas Chan

Nicolas is the Head of Digital APAC at The Hoffman Agency: a leading, award-winning global PR agency. He spent more than half of his marcomms adventure in Shanghai and was also running the Hoffman’s HK office briefly. He’s now based in Singapore. He considers me to be one of his oldest friends in the industry, which is not saying much given that he has no other friends in the industry.



  • Drinking culture in the marketing industry
  • What it’s like to win prestigious PR awards: PRovoke and CampaignAsia awards
  • Congrats on the PRovoke and CampaignAsia awards? Has that changed your life.
  • How to make it up the corporate ladder quickly
  • Asking for what you want
  • What it’s like to work in China
  • User experience of Taobao and Amazon
  • Is government intervention on private companies a myth?
  • Sovereign wealth funds
  • The problem of turnover in PR, advertising, marketing and comms agencies
  • Is English still relevant for South East Asian marketing?
  • Nic’s biggest career regret
  • Moving up in the corporate world
  • What makes a good boss
  • The struggles of agency life





(reminder: drink responsibly)

David’s Drink

Terng’s Drink

Nicolas’s Drink

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