Skip to content

Episode 66

The Secrets (and Setbacks) to Entrepreneurial Success - Strife Lim of Sterra Singapore

Business over Drinks interviewee profile
Strife Lim
Co-founder

Strife is one of the co-founders of Sterra, one of Singapore’s fastest-growing consumer electronic goods companies.

We hope you enjoy our entrepreneur podcast! To help us grow, please subscribe to our podcast and follow us on TikTok, YouTube, Instagram, Facebook and/or LinkedIn. It’s the best way we can keep bringing in quality guests.

Welcome to Business Over Drinks, one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

This entrepreneur podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

WE SPEAK TO: Strife Lim

Strife Lim has worn many different hats throughout his young life; from his studying days in engineering to his interesting entrepreneurial journey, we know Strife best as one of the co-founders of Sterra, one of Singapore’s fastest-growing consumer electronic goods companies. With an impressive $11 million advertising budget built up over a short couple of years since its inception, Strife is a proponent of paid advertising and marketing for its countless benefits for brand awareness and increased revenue. We sat down to pick his brain on the journey of mastering paid advertisement strategies, his journey in making necessary entrepreneurial mistakes and how he contributed to Sterra’s commercial success online. 

WE’RE DRINKING:

  • David: Australian red wine, Margaret River’s Cabernet Sauvignon
  • Terng: Vodka, lime and soda
  • Strife: Your run-off-the-mill water

WE CHAT ABOUT:

  • How Strife and his Sterra co-founder, Chris, actually started their entrepreneurial journey before Sterra, including their highly profitable T-shirt printing and selling journey
  • Why the duo shifted markets during their exploration and experimentation journey to find Sterra
  • The synergy between Strife and Chris, especially in their role and workload divisions in their work, and how to handle the communications between stakeholders to sustain a thriving business
  • Managing a large marketing and advertisement budget, and how to grow revenue from paid advertisements alone
  • The effectiveness of paid advertising and how to invest in paid advertisements cleverly
  • Ways to measure the effectiveness and success of paid advertisements
  • Preferences in terms of platforms for advertisement placements, particularly intrusive or interrupting ads and how it has been beneficial to the growth of the brand
  • The agility and benefits of online marketing and advertising
  • How Sterra succeeded in rapidly growing its brand awareness and revenue, and what sets its strategy apart from other companies and businesses
  • The importance of paid advertising, but at the same time how to work around spending money on advertising and marketing
  • What makes a good advertisement and some effective strategies for attracting viewers’ attention
  • Opinions about influencer marketing, and how it can impact brand image
  • What Strife would do better or differently in hindsight

GUEST’S BOOK RECOMMENDATIONS:

FIND OUT MORE ABOUT STERRA:

PROMOTION:

FOLLOW BUSINESS OVER DRINKS:

TIKTOK: https://www.tiktok.com/@businessoverdrinks 

INSTAGRAM: https://www.instagram.com/businessoverdrinks/

LINKEDIN: https://www.linkedin.com/company/business-over-drinks

FACEBOOK: https://www.facebook.com/businessoverdrinks/

WEB: https://www.businessoverdrinks.com/

YOUTUBE: https://www.youtube.com/channel/UCx-s2TNu_21TNDSMJtP87eQ

PODCASTS: Search ‘Business Over Drinks’ on your favourite podcast player

Drinks

(reminder: drink responsibly)

If you want to see us...

video

Grab a deal

Offers

Start your investing journey with Motley Fool Stock Advisor

Motley Fool is offering you Unlimited Access to Motley Fool Stock Advisor for just USD 89 for a full year! As a member, you’ll receive the ongoing expert guidance you need, so you can spend less time researching the market and more time enjoying it.

PROMO CODE: BUSINESSOVERDRINKS
Get affordable unlimited design with Dot Yeti

Dot Yeti offers affordable unlimited design for your brand or even personal project for as low as USD 399 per month… Just click on our Dot Yeti link to get started and get all your graphic design (design, video editing, graphics and more) sorted out by a team of professionals.

Moosend

Up your email marketing game with Moosend, just use our link and sign up for a forever free plan. Yes, it’s free forever.

Create amazing landing pages, engage your users easily and do much more. This offer is available to Business over Drinks listeners, so click on the link above and get started.

Freelancers on Fiverr

We’ve got an amazing Fiverr offer for you. Click our link and sign up to Fiverr for the most affordable freelance support from around the world. Do you like our intro? Well, thanks to Fiverr, we found an amazing musician from Europe who laid down the track and recorded it for us within 48 hours.

business over drinks audible book recommendation

Get a FREE audiobook and support our show by signing up for a free Audible trial here. Check out our book recommendations if you want to get inspired.

20% Off  Protein Supplies Australia, Botanika Blends and Flexible Foods

Listeners get 20% off  Protein Supplies AustraliaBotanika Blends and Flexible Foods products. Simply use the promo code at checkout.

PROMO CODE: DRINK20

If you want more...

Recent episodes