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Episode 71

The Untold Struggles of Starting a Business: Hilarious Stories and Hard Truths - Entrepreneur podcast

Business over Drinks Elton Lim
Elton Lim

Elton is the founder of Break the Box Services

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Welcome to Business Over Drinks, one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

The podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

WE SPEAK TO: Elton Lim

Elton has had quite a journey so far, from his early days as a student to becoming a successful entrepreneur. We know Elton best as the founder of Break the Box Services, a rapidly growing digital marketing agency in Malaysia. Starting his journey at the age of 18, Elton has built a successful business helping SMEs, entrepreneurs, and companies with their digital marketing needs. In this episode, we chat with Elton about his experiences, the challenges he’s faced, and his insights into the ever-evolving world of marketing.

LinkedIn | Instagram | Youtube | Website   


  • Elton’s Entrepreneurial Journey: From quitting his job in a hair salon distribution company to founding Break the Box Services.
  • Challenges and Triumphs: The highs and lows of running a digital marketing agency, including payment delays and dealing with difficult clients.
  • The Impact of AI on Marketing: How AI is changing the landscape of digital marketing and content creation.
  • Social Media Strategies: The evolution of social media marketing and what it takes to create quality content in today’s saturated market.
  • Personal Insights and Advice: Elton’s philosophy on failing fast, learning quickly, and not overthinking decisions in business and life.
  • Book Recommendations: Valuable books that have influenced Elton’s journey, including “Surrounded by Idiots,” “Rich Dad Poor Dad,” and “The 5 AM Club.”
  • Podcast Recommendation: A recommended episode of Elton’s podcast, “Oddinary,” focusing on inspiring stories of unconventional success. 

Elton’s Oddinary Podcast episode recommendation – Unfuck Your Life: 


Visit our book recommendations section for more books from our guests


  • Get a FREE audiobook and support our show by signing up for a free Audible trial here. Check out our book recommendations if you want to get inspired.
  • Listeners get 10% of David’s hilarious new book, Everyday A**holes, using the promo code BOD at checkout. Get a copy at
  • Listeners get a free 30-minute consultation with Terng’s company, SYNC PR. Just mention this podcast when contacting them at
  • Interested in making your own podcast? Use this link to sign up to Buzzsprout and we all get a $20 Amazon gift card when you upgrade. 


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  • PODCASTS: Search ‘Business Over Drinks’ on Spotify or Apple Podcasts


(reminder: drink responsibly)

David’s Drink

Terng’s Drink

Elton’s Drink

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