Episode 4 – Business that is Succeeding During COVID-19 Downturn – Sidney Cachuela of POP Tax

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Today we’re speaking to Sidney Cachuela, the co-founder and COO of POP Tax, and Co-Founder of POP Business.

Sidney had a well-paying, stable job but decided to risk it all to help start POP Tax. Now, after years of struggle, their business is absolutely killing it — even during the COVID-19 pandemic.

POP is aimed at revolutionising the Australian financial landscape. POP will modernise the accounting industry by moving towards a complete online accounting service that prepares compliance and advisory for individuals and companies. POP is tackling the issues of complexity, affordability, convenience, and engagement between Australians and financial services by providing Australia’s best tax and accounting service – Fast, Easy, Affordable and Engaging.

We cover issues such as:

– Pushing your business idea, even when you don’t have financial stability and your loved ones aren’t encouraging you

– What should working professionals do if they’ve lost their jobs?

– What should a startup do during these COVID-19 times?

– What should businesses do to scale if they’re doing well during these COVID-19 times?


– Furphy

– Canadian Club

– The Botanist Islay Dry Gin




5 FREE tax/business consultations with Sidney for anyone in Australia, or for businesses looking to expand within Australia.

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All listeners get 5% off David’s latest book, Everyday A**holes, with promo code BOD. Enjoy!


Terng Shing has his own PR and content agency based in Singapore. He tries not to be defined by his job, but gave up and has leaned into it pretty heavily.

When he’s not working or conducting business over drinks, he is recording an episode for Business Over Drinks.

Learn more about his company SYNC and what they’ve been doing for the startup community in Southeast Asia. He also has another venture with a business partner in the travel industry, called Travel Wanderlust.

Connect with him on LinkedIn

Find out more about his company and follow Travel Wanderlust on social media on Instagram and Facebook.

David Bobis

David Bobis is an author who has written a few works under both his real name and pen name, Dean Blake. He is about to release a book of illustrations, Everyday A**holes.

David was also the Head of Digital Marketing and Partner of Studio Culture – a leading digital marketing agency in Australia, before exiting to work on his books and private consultancy.

David is a finalist of multiple awards, such as the Telstra Business Award, the Lord Mayor’s Multicultural Business Award, The Optus Business Award, the Brisbane Business News Young Entrepreneur’s Award, a Melbourne Age Short Story Award, a John Marsden Short Story Award and a Brisbane State Library Short Story Award.